Soviet-Style Messaging on University Campus in Beijing

I took the picture of the above slogan “为祖国健康工作五十年” on the fence next to the track at China Geology University in Wudaokou, Beijing.

The phrase can be translated as “work for 50 years to keep our country healthy”.

This is a great example of the soviet-style messaging that I’ve been noticing more and more of lately.

Although there are obvious political tones to the slogans produced by the Chinese government, I’ve always found propaganda to have a very distinctive and interesting aesthetic. As you can tell from the scale of the man walking on the track, the characters are quite big and can be seen from a distance.

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